OK Go's New Video Proves (Yet Again) That These Guys Have Way Too Much Time On Their Hands
I could do a fancy lead-in to this video, but I think it's better if you just hit play instead.
Really, though, I have to hand it to OK Go; since a spat over company YouTube embedding policy with Capitol Records nearly two years ago freed them from their contract and turned them indie, they've ridden a constant wave of ingenuity and creative promotion, releasing a staggering eight music videos in conjunction with Blue Colour of the Sky. This newest is perhaps the most insane, not to mention the highest-profile; this one got props during the Super Bowl. It's already cleared two million views on YouTube; in fact, their YouTube channel has (as of this writing) garnered a total over 140 million hits. Since the first video from the current album was released, they've been able to promote that album in endlessly innovative ways for what amounts to eight singles and 27 months (and counting). When's the last time you saw an album promoted so successfully for such a long period of time?
Really, though, I have to hand it to OK Go; since a spat over company YouTube embedding policy with Capitol Records nearly two years ago freed them from their contract and turned them indie, they've ridden a constant wave of ingenuity and creative promotion, releasing a staggering eight music videos in conjunction with Blue Colour of the Sky. This newest is perhaps the most insane, not to mention the highest-profile; this one got props during the Super Bowl. It's already cleared two million views on YouTube; in fact, their YouTube channel has (as of this writing) garnered a total over 140 million hits. Since the first video from the current album was released, they've been able to promote that album in endlessly innovative ways for what amounts to eight singles and 27 months (and counting). When's the last time you saw an album promoted so successfully for such a long period of time?
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